The phone rang a few minutes ago. It was a computer-generated voice from H & R Block, thanking me for choosing them to do my taxes this year ... and asking me to stay on the line for a short survey. I have other things to do, and it's easy to hang up on a computer. I hung up.
If you're going to do market research ... if you're going to solicit feedback from your customers ... do it right. Survey response rates are bad enough as it is, but doing the survey like this is going to drive them down further. After that, do you trust your numbers? Are you sure that you haven't under-represented some segment of your target market? Sure, you saved money, but what did you give up?
Do it right or don't do it.
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