The View from Bear Creek

Business Communications, Marketing, and Advertising

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Books I Recommend

  • Brad VanAuken: Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

    Brad VanAuken: Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

  • Frank Luntz: WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR

    Frank Luntz: WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR

  • Seth Godin: Permission Marketing

    Seth Godin: Permission Marketing

  • Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die

    Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die

  • David Ogilvy: Confessions of an Advertising Man

    David Ogilvy: Confessions of an Advertising Man

  • David Ogilvy: Ogilvy on Advertising

    David Ogilvy: Ogilvy on Advertising

  • Paco Underhill: Why We Buy: The Science of Shopping

    Paco Underhill: Why We Buy: The Science of Shopping

  • Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Archives

  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
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